On Track OT is a national provider of Occupational Therapy services – servicing insurers, businesses and individuals.
The OT market place is crowded with brands that look, speak and act the same. We wanted to break the category norms and develop a memorable mark.
The identity uses a series of arrow to create an infinity symbol representing the end-to-end nature of the service and abstractly spells 'OT'.
In addition we have developed all business collateral and continue to work with this successful, growing private business.