Kmart Tyre & Auto Service is Australia's largest company owned tyre and auto servicing chain with over 260 stores Australia-wide.
We have been as a preferred supplier for Kmart Tyre & Auto Service for over 9 years. In this time we have worked on a wide variety of projects including repositioning the brand and developing a new visual identity for brand communications, NPD, national press campaigns, large format outdoor, electronic direct mail, local area marketing and internal communications. Here's a small sample of the work completed.
The Cupitt family have created the premiere winery on the NSW South Coast.
Located in the rolling hills on the outskirts of the historic dairy farming township of Milton, the winery produces a broad selection of wine, beer, cheese and has a ‘must visit’ restaurant.
We have worked closely with the Cupitt’s to develop their winery brand and extend it across packaging and communications.
We have also developed their Craft Ale brand and have extended it across packaging, fonts and merch.
Next time you’re on the South Coast make sure you visit.
We worked closely with G.J. Gardner Homes to develop a series of tools to help them communicate their unique positioning and engage prospective franchisees.
We developed a series of tools including brochureware + presentation folder, franchise website, print and web advertising.
Our communication focussed on the tangible benefits offered by G.J. Gardner Homes to help franchisees achieve greater success. We supported this with success stories and case study material to illustrate these benefits.
Captain Cook Cruises Fiji operate boutique discovery cruises to Fiji's more remote islands and a range of other cruise based operations out of Nadi.
We were engaged to develop their marketing and communications and clearly position their unique 'small ship' offer.
Photography by David Kirkland
Major Mitchell is an Australian wine developed for Chinese markets. Utilising the colours from this iconic Australian bird we have crafted a modern, premium brand for this rapidly growing market.
We have recently developed a marketing campaign to promote tourism and visitation to NSW Forests for Forestry Corporation incorporating both digital and print channels. A series of short videos have been created for social channels showcasing NSW Forest locations and associated activities.
In conjunction with this we have developed a series of visitor signage, interp boards and park maps for NSW State Forest visitor sites. As part of your next adventure consider a visit to a NSW Forest.
IPN Valuers has been created to ensure the continued viability of a broad network of long established, locally owned and independent valuation practices spread across a broad territory.
Dovetail has developed a modern brand identity and strong brand guidelines to help IPN quickly establish a consistent market presence across 14 locations enabling seamless brand transition for members and a credible brand presence for target customers such as large financial and property organisations.
We work with Colliers International and their agency Adcorp on a range of projects including advertising, project marketing and brochureware for sales and leasing.
SmartOHS were updating their digital platform and wanted to redesign their brand to be more dynamic and relevant to their positioning.
The SN forms ‘gripping hands’ or a ‘padlock’ and is a strong and memorable mark underpinning the new Safety Navigator brand. We have developed collateral for all areas of the business and look forward to working hand in hand with the brand going forward.
Bawley Vale Estate is situated in the cool climate wine region of the Shoalhaven. Nestled in the hills behind the pristine beaches of Bawley Point the Estate grows plentiful fruit and is home to a variety of farm animals, including a herd of goats.
A goat was a prefect spokesperson for the brand. Why? Goat's are irreverent, charismatic, curious and unpretentious, just some of the personalities embodied by the wines (and the winery's charismatic and irreverent owner).
Dovetail developed Richard Crookes Constructions evolutionary brand identity and extended the brand developing meaningful positioning and an extensive brand guidelines and company templates.
In addition we developed a wide range of collateral including the company website, intra-net, all marketing collateral, signage, internal document templates and much more.
Mercature is a new, end-to-end platform for the beef industry to trade.
We developed the brand taking inspiration from the iconic Sturt Pea and developed clean and easy to navigate design across the website and trading platform.
The brand is close to launch so watch this space.
Our long standing relationship with Captain Cook Cruises has seen us produce a wide range of branded creative for Sydney's number 1 cruise operator.
- new brand development
- print collateral
- way-finding and directional signage
- timetable and map design
- large format photo montage murals
- electronic direct mail
- outdoor advertising
On Track OT is a national provider of Occupational Therapy services – servicing insurers, businesses and individuals.
The OT market place is crowded with brands that look, speak and act the same. We wanted to break the category norms and develop a memorable mark.
The identity uses a series of arrow to create an infinity symbol representing the end-to-end nature of the service and abstractly spells 'OT'.
In addition we have developed all business collateral and continue to work with this successful, growing private business.
The Shed Seven Group is a contract staffing and training company that focuses on the delivery of productive people to organisations throughout Australia. With a strong agribusiness focus we created a modern mark, dynamic graphics and a colour palette based on the core industries they cater to - meat, grain, produce and fibre.
We partner with Eighty 20 Communications, a Sydney based marketing consultancy focussed on corporate responsibility and sustainability marketing strategy. Together we have partnered on numerous projects for leading brands including:
- Mars - 'Sustainable in a Generation' and 'Everyone's Responsible for Safety' initiatives
- Sydney Uni - The Green Office Toolkit
- The Great Lakes Council - Sustainable Businesses Program
- Inghams ‘Doing Good’ Sustainability brand
We were asked to develop a leasing brochure for Mirvac's Hinkler Central. The brief asked that we not only promote the retail opportunity in Bundaberg's leading centre but also showcase the lifestyle opportunity presented in this growing Queensland city.
We’ve help hundreds of businesses, large and small, establish a marketable identity and position themselves in their niche. Here’s a selection of recent identities we have developed.